I shot and directed this TV Commercial that is playing now for Enterhealth recently. It was a very complicated but fun shoot. As you can tell it is a time-lapse, which is basically thousands of photos put together to make a video. The tough part was getting the "passing of time" look. Though you can't tell as much in the final edit, the shadow of the ice cube moves the entire time to appear as though the sun was rising and setting. There were other obstacles we had to conquer like the consistent timing of ice cubes melting, making the Enterhealth logo inside of a large ice cube, capturing interesting things happening inside the cube, ect. Couple all of that with my amazing editor Dustin Bailey and you've got what you see here.
Enterhealth-ICE from Justin Clemons on Vimeo.